Sheeko
November 2016
Sheeko
based in
London
GB
print issued quarterly
About
Sheeko is a high-quality, glossy lifestyle magazine aimed at the Horn of Africa diaspora, encompassing Somalis, Ethiopians, and Eritreans. Established in 2006 and based in London, Sheeko is published quarterly and serves as a cultural bridge between Africa and the West.
The term Sheeko translates to "story" or "narrative" in Somali, reflecting the magazine's commitment to telling authentic stories from the Horn of Africa. Its mission is to highlight the richness of the region's cultures, celebrate shared heritage, and promote positive contributions to global society. By focusing on lifestyle, fashion, beauty, health, career, and contemporary living, Sheeko provides a platform for voices often underrepresented in mainstream media.
Each issue of Sheeko features a blend of traditional and modern fashion, health advice, career insights, and profiles of influential individuals within the community. The magazine aims to foster a sense of unity among the Horn of Africa diaspora by emphasizing commonalities rather than differences. Through its content, Sheeko encourages readers to embrace their identity and heritage while navigating contemporary global challenges.
Sheeko plays a pivotal role in countering negative stereotypes about people from the Horn of Africa by showcasing their achievements, resilience, and cultural richness. The magazine serves not only as a source of information but also as a celebration of the diverse narratives that shape the diaspora experience.
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