H&M opens new store in Paris

Swedish fashion giant H&M has opened its newest boutique in Paris.

Located in the heart of Le Marais, the fashionable district in the 4th arrondissement, the store is a destination for style, sustainability, and innovation offering a curated and immersive fashion experience of self-checkouts, and Click & Collect.

Spanning three floors and over 1,000 square meters, it features a minimalist interior and an open courtyard for fashion, music, and cultural events. Showcased inside, are the best of H&M for women and men - from Pre-Loved collections to Studio, Atelier, and the A/W 25 collection, including the upcoming collaboration with designer Glenn Martens.


'This new store in Le Marais celebrates the DNA of our brand by offering customers a carefully curated product universe and a premium fashion experience. Paris is the global capital of fashion and creativity. We are proud to expand our presence here and demonstrate our commitment to our local customers,' Jorgen Andersson, Chief Creative Officer, H&M said in a press release.

H&M's Le Marais boutique follows the success of its 2024 pop-up, and is part of the company's Brand Destination concept, featured in select cities globally. Reinforcing H&M's commitment to self-expression and community it is more than a place to shop. A creative hub where customers are invited to explore the best of H&M through exclusive collections, curated experiences, and cultural events.

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