Clarins introduces Total Eye Lift - its first Eye Contour Care product

French multinational cosmetics company Clarins has introduced Total Eye Lift - its first eye contour care product.

The newly formulated, refillable anti-aging eye cream is designed to combat the slowing down of fibroblast activity and the reduction in collagen synthesis. It combines two powerful active ingredients of plant origin: Clarins-exclusive and patented organic harungana extract and activated red jania extract, a new active ingredient obtained through biotechnology. 94% ingredients are of natural origin, with 100% of plants responsibly sourced.

The result is an improvement in the appearance of wrinkles, fine lines, puffiness and dark circles with a lasting sensation . Enveloping, comfortable and non-greasy, it has an immediate tightening and lifting effect in as little as 30-60 seconds. Wrinkles and fine lines are smoothed out immediately after application.

'With 60 years of expertise working with this particularly vulnerable area of the face - the skin around the eye is 4 times thinner, contains fewer collagen fibres and fibroblasts contract less effectively - the work carried out by our Research Laboratories has enabled us to incorporate 3 major innovations into Total Eye Lift in terms of science, formulation and packaging. Beauty aside, we also work to preserve the youthfulness of the eyes while improving their longevity,' Clarins Managing Director Doctor Olivier Courtin said in a press release.

Total Eye Lift comes in a eco-friendly refillable airless aluminium bottle, that reduces waste and cost by about 25 percent further strengthening Clarins' commitment to the planet. Priced at USD 75 it is available now via Clarins.com and all major retailers.

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